Client
Shah Skin | Agriculture and Beauty | Europe, UK, USA, Africa
Background
Shah Skin is a 100% natural skincare brand rooted in the richness of African botanicals like shea butter, coconut oil, and avocado oil. Dedicated to women and youth empowerment, especially in rural African communities. Shah Skin blends luxury with social impact. The brand champions sustainable sourcing and supports local women producers, providing them with economic opportunities while delivering premium skincare products.
Targeting luxury buyers in the Europe, UK and USA, Shah Skin combines authentic African heritage with modern wellness, offering both direct-to-consumer products through their webshop and B2B solutions including private labeling and wholesale raw materials.
The Challenge
How do you position a socially responsible, nature-based skincare brand for affluent international markets while staying true to its African roots and empowerment mission? Shah Skin needed captivating content, high-impact partnerships, and a streamlined e-commerce funnel to reach discerning luxury consumers, as well as robust B2B sales channels to grow wholesale and private label clients.
Our Strategy
1. Brand Positioning & Content Creation
- Crafted a compelling brand story highlighting the natural origins of Shah Skin’s ingredients and its commitment to women’s empowerment in rural Africa
- Developed rich visual and video content featuring Afro artists and influencers to authentically connect with global audiences
- Produced educational materials showcasing the benefits of key ingredients and the brand’s ethical supply chain
2. Event Planning & Partnerships
- Curated exclusive launch and pop-up events in London, Amsterdam and New York featuring renowned Afro artists and influencers, blending culture and luxury skincare
- Established strategic partnerships with international Afro creatives to amplify brand reach and cultural credibility
- Coordinated B2B events to introduce Shah Skin’s private label and raw material offerings to premium wellness retailers and spas
3. E-commerce & Funnel Building
- Built a sophisticated webshop optimized for luxury buyers, highlighting product stories, ingredient provenance, and social impact
- Designed an automated marketing funnel with targeted email sequences, social media ads, and influencer collaborations to nurture leads and increase conversions
- Integrated B2B ordering and inquiry systems to streamline wholesale and private label client acquisition
Results & Impact
| Metric | Outcome |
|---|---|
| Sales Growth | +55% increase in direct-to-consumer sales within first 4 months |
| Client Acquisition | 120 B2B wholesale and private label clients onboarded in 90 days |
| Social Engagement | +40% increase across platforms through influencer campaigns |
| Event Attendance | Sold-out luxury launch events in London, Amsterdam and New York with over 500 attendees |
| Brand Visibility | Featured in major beauty publications and lifestyle blogs across UK and USA |
| Social Impact | Supported 300+ rural women producers through ingredient sourcing partnerships |
