Client
Juice Brothers | Food & Beverage | Netherlands & Belgium
Background
JuiceBrothers is the #1 cold‑pressed juice cleanse brand in the Netherlands and Belgium. 100% organic, additive‑free, and housemade using sustainable, locally sourced produce.
From pulpy juices with 1–2 kg of raw fruit and veg per bottle to almond milk, vegan bowls and zero‑waste crackers, every product is rooted in true farm‑to‑table craftsmanship
The Challenge
How do you scale an honest, sustainability‑first brand internationally without losing authenticity? JuiceBrothers needed stronger B2B connectivity to health clubs, corporates, vending machines, wellness retailers, and boutique hotels. Combined with a content engine that communicated their story at each touchpoint, from farm to bottle to partner.
Our Strategy
1. Brand Positioning & Video Storytelling
- Clarified the brand’s core narrative: from organic farm sourcing → cold‑press nutrition → zero waste
- Developed a refreshed visual identity that reinforces purity, sustainability, and local partnerships
- Produced a compelling brand video capturing the full journey of a juice bottle, from soil to sip
2. B2B Sales & Partnerships
- Built a polished B2B intro kit for health clubs, corporate wellness, retailers, vending, boutique hotels & more
- Launched a quarterly B2B newsletter tailored to wholesale and partner leads
- Aligned sales + content teams with shared outreach tools and brand language
3. Omnichannel Content Engine
- Designed a year-round content calendar mapped to seasonal products & growth goals
- Executed weekly rollouts across Instagram, LinkedIn, YouTube, and the brand blog
4. Produced
- Blog articles nutrition, sustainability, customer stories)
- Short videos content + mini-series on sourcing, production & customer impact
- Created branded visuals, reusable templates & campaign themes
- Built an automated B2B email funnel to convert leads into partnerships
- Launched thematic campaigns on traceability, zero-waste living & seasonal cleanses
5. Results and Impact
| Metric | Outcome |
|---|---|
| B2B Leads | +42% increase in inbound B2B inquiries within the first 90 days |
| New Partnerships | 15 new partnerships secured through targeted outreach |
| Social Engagement | +35% engagement growth across platforms |
| Email Open Rate | B2B newsletter open rate: 61% – Exceeding industry average by 20% |
| Brand Consistency | Video series generated over 100K views, driving brand visibility and trust |
