Client
Ljugador Sport Solutions LLC | Sports & Events | USA, South Africa
Background
Ljugador is a premier international sports brand specializing in world-class soccer events and strategic partnerships. Collaborating with legendary players like Ruud Gullit, Steven Pienaar, and Steven Bergwijn, Ljugador leverages elite athlete influence to deliver memorable sports experiences. Their footprint spans from South Africa to the USA, UK and Europe bringing global soccer culture to key markets.
While preserving African culture, Ljugador focuses on youth development and equal opportunities for athletes of all ages, with a strong emphasis on Africa. The brand actively supports the transfer of talented African players to European clubs, fostering career growth and international exposure. Committed to social responsibility, Ljugador sponsors sports supplies and programs to empower communities and create sustainable pathways for young athletes.
Our Strategy
1. Brand Positioning & Content Creation
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Defined a powerful brand narrative spotlighting global soccer excellence, community impact, and elite athlete involvement
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Created captivating content including athlete interviews, event highlights, and behind-the-scenes storytelling
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Designed dynamic ad campaigns to engage soccer fans and corporate partners in key regions like Texas and South Africa
2. Strategic Partnerships & Event Planning
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Orchestrated high-profile partnerships with Hilton Anatole Dallas and the South African Government for major soccer and youth sports events
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Leveraged the influence of soccer icons Ruud Gullit, Steven Pienaar, and Steven Bergwijn to boost event visibility and credibility
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Executed seamless event logistics and activations that maximized audience engagement and sponsor value
3. E-commerce & Campaign Execution
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Developed an integrated e-commerce platform supporting ticket sales, merchandise, and event registrations
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Launched targeted ad campaigns across social and digital channels to drive awareness and conversion
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Implemented data-driven marketing tactics to attract and nurture leads into loyal clients and partners
4. Results & Impact
| Metric | Outcome |
|---|---|
| Client Acquisition | 230 new clients secured within 90 days |
| Revenue | $575,000 generated through event sales & partnerships |
| Strategic Partnerships | Major collaborations with Hilton Anatole, South African Government, and global soccer legends |
| Brand Visibility | Widespread media coverage and fan engagement across USA and South Africa |
| Campaign Reach | Dynamic ads and content drove high engagement, boosting brand affinity and ticket sales |
